By Harriet Posner
Marketing type, moment variation is a pragmatic consultant to the elemental ideas of selling and branding, from making a client profile to constructing a model identification. The ebook explains key theoretical thoughts and illustrates how they're utilized in the international model and retail undefined, from high fashion to the mass marketplace. All instruments within the smooth marketer's equipment are mentioned, from attending model festivals to viral advertising and on-line strategies.
Using examples and case reports drawn from a large diversity of style, fabric, and retail companies, scholars are led in the course of the advertising strategy from preliminary purchaser and industry study to the production of fascinating advertising and marketing and branding campaigns. The booklet is designed to attract scholars at measure or starting place point in addition to these considering a occupation in the model industry.
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Marketing Fashion, Second edition by Harriet Posner
by Brian
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