By Christine B. Williams,Bruce I. Newman
Political advertising and marketing coalesced as a subfield within the mid-1990s, and in 2002 the Journal of Political Marketing started booklet. This anniversary assortment stories the present conception, empirical proof and perform of political advertising and explores rising issues and contours of inquiry in the box. whereas political applicants and their campaigns are a tremendous concentration, it additionally considers the wider variety of factor advocacy and lobbying. the choices extend past the U.S. context to supply a miles wanted comparative standpoint. the amount comprises fabric at the results of latest media and know-how, posing questions on their course and results for political actors and associations, electorate and governmental structures. jointly, the chapters illustrate the breadth and intensity of a maturing box of inquiry, taking the reader via a retrospective and potential exam of the highbrow grounding and scholarship that include political marketing.
This booklet was once released as a unique factor of the Journal of Political Marketing.
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Political Marketing in Retrospective and Prospective by Christine B. Williams,Bruce I. Newman
by Kenneth
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