Get Way Too Cool: Selling Out Race and Ethics PDF

By Shannon Winnubst

Life, liberty, and the pursuit of cool have proficient the yank ethos when you consider that at the least the Nineteen Seventies. no matter if we try for it in politics or style, cool is gigantic enterprise if you can promote it throughout a number markets and media. but the idea that wasn’t continuously a favored commodity. Cool started as a powerful aesthetic of post-World warfare II black tradition, embodying a truly particular, hugely charged approach to resistance to white supremacy and the globalized exploitation of capital. method Too Cool follows the hollowing-out of “coolness” in sleek American tradition and its mirrored image of a bigger evasion of race, racism, and ethics now universal in neoliberal society. It revisits such watershed occasions because the Sixties Civil Rights move, second-wave feminism, the emergence of identification politics, Eighties multiculturalism, Nineties rhetorics of variety and colorblindness, September 11, and storm Katrina, in addition to the contemporaneous advancements of emerging mass incarceration and legalized same-sex marriage, to pair the perversion of cool with the sluggish erasure of racial and moral matters from our social cognizance, which successfully quashes our wish to act ethically and withstand abuses of energy. The cooler we develop into, the extra detached we develop to the query of values, relatively inquiry that spurs protest and clash. This booklet sounds an alarm when you care approximately keeping our ties to an American culture of resistance.

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Way Too Cool: Selling Out Race and Ethics by Shannon Winnubst


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